Velovis was founded in 2021 by Yağız Erbay, who set out to merge the unique tradition of the Grand Bazaar, the center of jewelry craftsmanship, with modern and powerful silhouettes.
Erbay, who has been at the coalface from an early age thanks to his family's more than 40 years of experience in the Grand Bazaar, focused on creating refined and unique jewelry by combining his knowledge with innovative ideas and a fresh perspective.
Offering original designs with fine craftsmanship, Velovis takes its inspiration from the feelings that jewelry evokes in people and the idea of accompanying them on life’s precious moments.
Combining emotions and stories with gemstones, Velovis is named after Vejovis, the Etruscan god of healing, to symbolize the positive effect that Velovis has on women through its healing power.
Velovis believes that jewelry is an indispensable part of every moment of life, not just special occasions, thus values comfort as well as elegance.
Velovis aims to celebrate the special and historical bond between women and jewelry through elegant designs that will be passed down from generation to generation all over the world.
Interpreting universal values such as love and commitment with an authentic aesthetic approach, Velovis approaches the concept of timelessness from a modern perspective.
Velovis carries the mission of closing the gap between jewelry and daily life and reminding women their uniqueness regardless of time and place.
Adopting the principle of offering long-lasting and sustainable designs, Velovis aims to become one of the world's leading jewelry brands by maintaining its level of quality.
I. Reliability: Taking meticulous steps in every stage of the process by considering customer satisfaction, and reflecting our heritage of vast craftsmanship experience to jewelry in the best way possible through the production carried out in the family workshop,
II. Quality: Transforming flawless diamonds and gemstones into high quality jewelry by excellent craftsmanship
III. Passion: Always creating new stories with an excitement for what has yet to be conceived
Flame, the first collection of Velovis, uses the aesthetic dance of fire to express the passion that the soul needs.
The collection carries the flame silhouette to necklace, earring and ring designs using gold and diamonds in intertwined form, with four-pointed stars symbolizing women who sparkle in every environment they enter.
Velovis designs, are aware that they can look glamorous with a single piece of perfect accessory.
